Flik Flak’s entire brand life is expressed in the word Passion. Created in 1987, Flik Flak was designed to be more than just a simple children’s watch. It is notably the first ever brand of children’s watch to introduce the concept of teaching the time, allowing this learning experience to be transformed into something amusing for children. Synonymous with unique quality, Flik Flak quickly became the world’s best-selling children’s watch.