CEO Letter

By Mr. Ayman Nassif

Dear Readers,

It is our pleasure to present our new BTC website which reflects our commitment and dedication to being leaders in the watch and jewelry industry in Egypt.

At BTC, we strive to offer our customers with a broad range of the latest men’s, women’s and kid’s watches in variety of price ranges and taste diversity to guarantee our customer’s ultimate satisfaction.

Given our deep belief that people need to enjoy the beautiful things in life and being leaders in the watch industry in Egypt, come our deep devotion to our country and business.We stand united as a family to continue our success, aiming to reach more customers and cross many generations ahead.We look forward to continue our expansion plans to reach our customers all over Egypt.

Through our website and BTC News Magazine “The watch magazine in Egypt”, we provide our customers with a unique perspective on current events, newly released watches, along with the latest news about imported global trends, to keep our customers updated with their beloved brands and keeping them always on top of the watch trends. We hope you take pleasure in our website.

Enjoy the watch destination in Egypt… BTC

CEO Latter

About BTC

About BTC

BTC group is an entirely family owned group of companies, whose seed was founded in 1935 as a watch and jewelry boutique under the name “Lauria shop”, named after Mr. Lauria Wassef the senior member of the family at Fayoum city.

This seed flourished and grew into BTC group of Companies, one of Egypt’s pioneer and leading companies in electronics (distributors and manufacturers of Panasonic in Egypt) and watches.

By 1976, BTC Trading had become Egypt’s sole distributor for several multinational watch companies, including Swiss brands (from the renowned Swatch group, Richmond and others). The company is now the market leader of the watch industry in Egypt, offering more than thirty watch and jewelry brands ranging from high-quality, affordable brands through to the most expensive and luxurious. more..

BTC News Magazine

BTC news magazine is a free English-language magazine exclusive for covering the latest and highly sophisticated brands of watches and jewelry. It is published regularly end of December/beg of Jan annually.
In every issue, BTC news magazine is willing to unveil the newest brand collections, advertise and cover the most awaited launching events and PR activities for famous international brands such as Ulysse Nardin, Corum, Bulgari, Gucci watches and jewelry, Raymond Weil, Rado, Hamilton, Tissot, Balmain, Emporio Armani Swiss, Calvin Klein, Boss, Hugo, Tommy Hilfiger, Swatch, Flik Flak, Fossil, Festina, Emporio Armani, Diesel, Casio, Fossil, DKNY, Cerruti, Michael Kors, Jaguar, and Lacoste … etc
BTC news magazine is your ultimate gateway that makes you seen and heard since your company’s message will be shared with A+, A & B+ class consumers in addition to VIP leaders in the business community. Your ads and news will be spread out with every issue distributed in the top elite five stars hotels like Four seasons, Fairmont, JW Marriot and with every purchase from all BTC Exclusive, BTC, BTC Duty Free & Link showrooms (23 outlets spread in malls and in prime locations across Egypt) View all issues from here

New Magazine


About BTC

We Use The Latest Technology
We have qualified Indian and Egyptian watch makers with minimum experience of 15 years.
They attended several training sessions in Egypt & in Switzerland for different brands.
Our service centers are fully computerized.
View your nearest service center from here