CEO Letter By Mr. Ayman Nassif

Dear Readers,

Crossing our 75th anniversary, it’s our pleasure to present our new BTC website which reflects our commitment and dedication to being leaders in the watch and jewelry industry in Egypt.

At BTC, we strive to offer our customers with a broad range of the latest men’s, women’s and kid’s watches in variety of price ranges and taste diversity more

About BTC

BTC group is an entirely family owned group of companies, whose seed was founded in 1935 as a watch and jewelry boutique under the name “Lauria shop”, named after Mr. Lauria Wassef the senior member of the family at Fayoum city.

This seed flourished and grew into BTC group of Companies, one of Egypt’s pioneer and leading companies in electronics (distributors and manufacturers of Panasonic in Egypt) and watches.

By 1976, BTC Trading had become Egypt’s sole distributor for several multinational watch companies, including Swiss brands (from the renowned Swatch group, Richmond and others). The company is now the market leader of the watch industry in Egypt, offering more than thirty watch and jewelry brands ranging from high-quality, affordable brands through to the more


We Use The Latest Technology

We have qualified Indian and Egyptian watch makers with minimum experience of 15 years.
They attended several training sessions in Egypt & in Switzerland for different brands.

Our service centers are fully computerized.

View your nearest service center from here