About Us

BTC group is an entirely family owned group of companies, whose seed was founded in 1935 as a watch and jewelry boutique under the name “Lauria shop”, named after Mr. Lauria Wassef the senior member of the family at Fayoum city.

Lauria BTC

This seed flourished and grew into BTC group of Companies, one of Egypt’s pioneer and leading companies in electronics (distributors and manufacturers of Panasonic in Egypt) and watches.

Lauria BTC

By 1976, BTC Trading had become Egypt’s sole distributor for several multinational watch companies, including Swiss brands (from the renowned Swatch group, Richmond and others). The company is now the market leader of the watch industry in Egypt, offering more than thirty watch and jewelry brands ranging from high-quality, affordable brands through to the most expensive and luxurious.

Lauria BTC

With over 35 retail outlets and three service centers, BTC Trading is Egypt’s largest watch distributor, whose primary concern is gaining and maintaining client trust. To this end, the company’s cooperative team works together to ensure their loyal clients receive the highest quality customer service and satisfaction.

BTC spares no effort or expense on continual modernization and expansion in order to maintain the rapid and steady growth of the company, keep pace with the perpetual marathon of technological development, and reach as many clients as possible throughout Egypt.

A fundamental factor in the success of the company, now celebrating its 75 th anniversary, and its dedicated staff and its loyal clients who are considered not merely customers, but “partners in success”.